In an advertising recall study....88% of people questioned remember aerial advertising, even after 30 minutes have passed. Try and name the last roadside billboard you passed today.
In a state wide advertising study....Aerial advertising had a 18.3% recall with only 6% of the budget. TV, radio, and billboards took up over 80% of the budget and had about the same.
Nighthawk Aerial Advertising, Inc. 1-888-WE-FLY-4U
"I often ask people to answer one simple question. If a major roadside billboard company came to you and said, we can enlarge your roadside billboard 600% and move it to any location on any given day during peak hours.....would you want one?"
Charles Williams - Nighthawk Advertising