In a state wide advertising study....Aerial advertising had an 18.3% recall with only 6% of the budget. TV, radio, and billboards took up over 80% of the budget with similar recall results.
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I often ask people to answer one simple question, if a major roadside billboard company came to you and asked, "We can enlarge your roadside billboard 600% and move it to any location on any given day during peak hours.....would you want one?"
Charles Williams - Nighthawk Advertising
In an advertising recall study....88% of the people questioned remember aerial advertising, even after 30 minutes have passed. Try and name the last roadside billboard you passed today.
Nighthawk Aerial Advertising, Inc. 713-621-HAWK